Your leap innovation
startup.Creative Engineering
rigélblu is a culture and vision holding company.
Made by people who use their imagination to think, design and build unique ideas.
Our work
We’re fascinated with understanding how things work in the world.
Making them easy for people to get and use in day-to-day life. Solving pains, creating gains.
first bet
Learning shouldn’t be you, your study group, each taking notes and feeling alone how to get from this to that.
future bets on slow cook and simmeering until ready
Reading fiction requires no work. It’s on the writer.
But listening, empathy, and paying deep attention are skills we learn, not a talent we’re born with.
It shouldn’t be you bouncing from job to job until you meet the right leader, the right job, talk to the right people. It shouldn’t take 10 years!
a note on culture
It’s important we have differences of perspective, background, skills, and experiences around the table. It’s essential that it’s based on a similar foundation and that foundation is our culture. The collective personality of our organization consists of the personalities and culture of the individuals; which determine how we behave, work, make day-to-day decisions and where we need to align.—Jeff Weiner
Culture is how we behave, work, make day-to-day decisions and align on. This goes equal for our team and investors without exceptions.
What we stand for makes us unique. There’s no right or wrong way to run a business, but this is what we stand for. There are plenty of organizations to join if you align with the reverse of these.
Guiding Values
are things that influence our behaviour, attitudes, actions, interactions with others.
- You build products first, then business around it (not vice-versa) — on repeat.
- You give people freedom, independence, and autonomy.
- You share ALL information openly, transparently, broadly, and deliberately — yes, all have access to business metrics, strategy.
- You make others feel like they belong — you value, invite and celebrate people dabbling in your functional expertise.
Guiding Principles
are things that influence our decisions and from which we derive new truths.
- You focus on our center — questions we’re uncovering and vision.
Guiding Norms
are the way we operate and do.
- You value and are committed to writing internally — to make it easy to attract and people from other teams, domains, and industries learn from; and you realize half the ideas we have make no sense until you put it on paper.
- You drive simplicity — strongly resisting premature optimization (hiring, building, processes, etc), finding the fastest/cheapest way validate with evidence first.
faq People get stuck on words. Here’s what we mean
What do you mean by creative? I’m not creative
Many say they’re not creative. But creative is not a thing you are. Creativity is what you practice and do.
You find new ways to solve needs and desires. Do you like to think and find new ways to do things? Come Come build with us!
All grown-ups were once children... but only few of them remember it.
...
My friend never explained anything. Perhaps he thought I was like himself. But I unfortunately cannot see a sheep through the sides of a crate. I may be a little like the grown-ups. I must of grown old.
— The Little Prince
What is innovation?
I misunderstood this for so long. It is simply acting on your creativity. Take your insight to solve a need and desire, and do it!
What does engineering mean?
Many also say I’m not technical. I’m not an engineer. But engineering is what you practice.
You love to propose, design and make things. Curious to test and observe. Refine and repeat. In other words, you don’t guess. Instead, you’re intentional and let the answer emerge. Do you like to design and make things? Come build with us!
Where do we play?
We call it the intersection of education + interactive storytelling.
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