founding team

head shot of tom hosiawa


Tom Hosiawa

Product leader in Toronto, Canada. Driving diverse product development initiatives for consumer and internal products in financial markets for the last 8 years. Moving into education + interactive storytelling. Graduate of Computer Science and Applied Math at  University of Western Ontario.


The reason you want to be creative is because you consume every day. To balance out your energy, you also need to create every day.
— Unknown source

my journey

I started in school for technology.
Never taking business or finance.
I stumbled into the Financial Markets, the Wealth Business and loved it.
Years later, I did it again — this time into Product & Delivery.
Now I’m pursuing something bigger than myself…
...Writing on what I’ve learned, ideas I have.
...Moving to my next career stage in startup and growth companies.
...Starting my journey in entrepreneuring, building rigélblu.


I worked as a Senior Business Architect & Product Manager at TD Wealth - Order Management Platforms & Capabilities, Product Owner, Agile Delivery, Business Analyst at TD Wealth - WebBroker, and licensed Active Trading Specialist at TD Direct Investing - WebBroker & thinkorswim.

my personality & style

You See This...This is You…This Is Everything You Ever Wanted To Do In Life...And This Is You Doing it.
And This. This is You Believing In Whatever It Is You Want To Do.

Inspired by Casey Neistat and Ted Lasso.

words that shaped me


Business & Leadership  |  Product - Growth  |  Product - Teams & ExecutionInspire  |  Storytelling & Creativity  |  Agile Mindset & Delivery  |  Self-Development


Cover of book, Bird by BirdCover of book, Creativity Inc.Cover of book, On Writing WellCover of book, Originals: How Non-Conformists Move the WorldCover of book, The Little PrinceCover of book, The War of ArtCover of book, Tuesdays with MorrieCover of book, Understanding Michael PorterCover of book, Work Rules!: Insights from Inside Google That Will Transform How You Live and LeadCover of book, Zen in the Martial Arts

The rest of my bookshelf


It shouldn’t be this rare or hard to start a business. The way people think about entrepreneurship and innovation is that it’s unruly, chaotic.

It’s an illusion. It is a profession like all others:
  1. To invent, you create new technology, a new ability to do something.
  2. To innovate, you:
    • Discover how to apply to the real-world.
    • Design a way to bring to market for a profit. Launch in the market.
— Noubar Afeyan, HarvardX
Imagine if we did other things in our life that way. Say, home-building.

We bring in the contractor and say, “We were told we have two weeks to build a foundation. Do what you can.”

So they do what they can. Maybe it rains. Maybe some of the supplies don’t show up.

And two weeks later, the inspector comes, looks around, says, “OK, the concrete is still wet right over there, that part’s not quite up to code …, I’ll give it an 80 percent.”

You say, “Great! That’s a C. Let’s build the first floor.” Same thing. We have two weeks, do what you can, inspector shows up, it’s a 75 percent. Great, that’s a D-plus. Second floor, third floor, And all of a sudden, while you’re building the third floor, the whole structure collapses.

What was really broken was the process. We were artificially constraining how long we had to something, Pretty much ensuring a variable outcome, We took the trouble of inspecting and identifying those gaps, But then we built right on top of it.

So the idea of mastery learning is to do the exact opposite.
— Sal Khan
Competing to be unique is a choice made against a specific and relevant set of rivals.

The structure of the industry determines how the value it creates is shared and it’s profitability.

If you look at a building, any building—a house, a church, a warehouse—its structure immediately gives you important information about its use, about how the building “works,” how it creates shelter by enclosing space.
— Understanding Michael Porter
The Little Prince: "If you please--draw me a sheep . . ."
The Pilot: By this time my patience was exhausted, because I was in a hurry to start taking my engine apart. So I tossed off this drawing. And I threw out an explanation with it. "This is only his box. The sheep you asked for is inside."

The Pilot: I was very surprised to see a light break over the face of my young judge:

The Little Prince: "That is exactly the way I wanted it! Do you think that this sheep will have to have a great deal of grass?" "Why?" "Because where I live everything is very small . . ." "There will surely be enough grass for him," I said. "It is a very small sheep that I have given you." He bent his head over the drawing. "Not so small that--Look! He has gone to sleep . . ." And that is how I made the acquaintance of the little prince ...

The Pilot: All grown-ups were once children... but only few of them remember it. … My friend never explained anything. Perhaps he thought I was like himself. But I unfortunately cannot see a sheep through the sides of a crate. I maybe a little like the grown ups. I must of grown old.”
— The Little Prince
Plant a seed. Risk being seen in all of your glory. How will you serve the world? What do they need that your talent can provide? I can tell you the effect you have on others is the most valuable currency there is.
— Jim Carrey
“Every day, have a little bird on your shoulder that asks, ‘Is today the day [that I will die]? Am I ready? Am I doing all I need to do? Am I being the person I want to be?” “We must love one another or die”
— Tuesdays with Morrie
Fail. Recommit. Repeat
— Anonymous