The founder jobs to be done
Something I think about and have a fresh perspective on now is the saying
why are people working at FAANG where they could be starting their own, solving the world's biggest problems?
Creating a startup requires you to learn, understand, and do 12+ jobs (the tech is one part of it). And figuring out the right product offer to solve a problem in a market is DAMN hard.
Founder jobs to be done (or at minimum understand):
- Design Product Offer to Customers & Markets Needs
(research customers, their journeys, jtbd, empathize with them, value prop, positioning, ideate, experiment, gtm)
- Design User Experience (info hierarchy, interaction, user flow, design)
- Engineer Solution
- Communicate (write copy, tell stories, brand)
- Design Business around it (vision, strategy, business models, financials, markets)
- Unite Data with your Creative and Product sense
- Recruit & Hire
- Excite Venture Capital
(build relationships, pitch, recruit, raise, negotiate, term sheets, understand everything and anyting VCs)
- Legal & Finance (safes, notes, burn, cashflow)
I'm sure I missed some...